The Kingdom of Saudi Arabia is home to a diverse variety of female royals who have been establishing a name for themselves in business and supporting the work of their fellow women, from game-changing Princess Haifa to Harvard-educated Princess Al-Joharah.

Princess Loulwa Bint Yazeed Al-Saud, the 26-year-old promising daughter of Prince Yazeed bin Saud Al-Saud, is another name to add to this list since she demonstrates that she is more than just a member of one of the richest royal families in the world.

What do we know about this young royal from the Middle East?

In 2022, Princess Loulwa founded Plus966. The emerging company, named after her native country code, honors Saudi Arabia’s rich culture through fashionable apparel and accessories. According to her LinkedIn biography, Loulwa is also the creator of GoTrend, an Egyptian fashion e-commerce platform designed to support other participants in the market, including established brands and merchants as well as up-and-coming designers.