The NCAA this week unveiled the logo for the 2024 Women’s Final Four, which will take place at Rocket Mortgage FieldHouse in Cleveland, Ohio, on April 5 and 7.
This marks just the second time that Cleveland has hosted the Women’s Final Four, as Tennessee captured its seventh national championship with a 59-46 win over Rutgers in 2007.
It’s also the fourth time the state of Ohio has hosted the event, joining the 1997 Women’s Final Four at Riverfront Coliseum in Cincinnati and 2018 Women’s Final Four at Nationwide Arena in Columbus.
“Cleveland has proven to be a great host city for the Women’s Final Four as well as many other NCAA championships over the years and we look forward to returning to the city in 2024,” NCAA vice president of women’s basketball Lynn Holzman said in a statement.
“Thanks to our hosts, the Mid-American Conference and Greater Cleveland Sports Commission, for all the work they have done to date and for their commitment to continue to build a memorable experience for all involved.”
Just like the 2007 design, the logo for the 2024 Women’s Final Four takes cues from the Rock and Roll Hall of Fame with its guitar pick shape and diamond architecture above the Final Four wordmark.
The slab serif font, meanwhile, pulls inspiration from the oversized “Long Live Rock” letters outside of the Hall of Fame, while the blue used throughout the logo represents the city’s proximity to Lake Erie.
Underneath the Final Four wordmark is the Main Avenue Bridge, which crosses over the Cuyahoga River and the “The Flats,” a redeveloped area in downtown Cleveland known for its restaurants and nightlife.
The blue circle and use of red is a nod to the Ohio Burgee, or flag, while the orange circle is supposed to resemble a rim. The orange drop shadow under “Four” also ties into the NCAA March Madness logo.
“We’re excited to unveil the 2024 NCAA Women’s Final Four brand marks to the community, a moment that officially tips off Cleveland’s hosting of this premiere event,” Greater Cleveland Sports Commission president and CEO David Gilbert said.
“Our team has been hard at work alongside our partners at Mid-American Conference and Rocket Mortgage FieldHouse to welcome this major event that will provide an estimated $22 million in economic impact to The Land.”
The 2023 Women’s Final Four takes place in Dallas, while future sites include Tampa in 2025, Phoenix in 2026, Columbus in 2027, Indianapolis in 2028, San Antonio in 2029, Portland in 2030 and Dallas in 2031.
Photos courtesy of @WFinalFour on Twitter.