The new artificial intelligence application ChatGPT is being tested by real estate agents in Miami and around the nation as a way for them to write property listings, connect with developers, and create content.
The larger picture: ChatGPT is creating concerns across businesses about how the tool can supplement work or possibly replace workers because it can produce surprisingly persuasive prose in response to basic suggestions.
Researchers are looking into how AI tools can improve medical care, while school districts across the U.S. are banning the chatbot over concerns it could facilitate cheating.
Of note: ChatGPT has no idea whether anything it says is true, Axios’ Emily Peck reports. Its developer, OpenAI, has warned users that it “may occasionally generate incorrect information.”
Zoom in: Andres Asion, a broker and founder of Miami Real Estate Group, is working to educate real estate agents and brokers about how to use the tool, which he called a “total game-changer” for the industry.
He hosted his first workshop in December and plans to host another one soon for the Master Brokers Forum.
“Most people don’t know what this is, so when I explain it to them they freak out,” Asion told Axios.
How it works: Users can type a request like, “Write a listing for a 2-bed, 3-bath home in Miami,” and within seconds, the bot will spit out an elegantly worded description.
Asion said he’s used the tool to write listings and even a four-paragraph letter to a developer asking that they fix the windows at his client’s home.
What they’re saying: Madison Roberts, a real estate agent and vice president of RETECH Miami, told Axios that the industry hasn’t widely embraced ChatGPT yet, but it’s getting buzz.
Roberts said she can see ChatGPT’s potential value as an assistant, helping craft newsletter content or setting up automated responses. But she doesn’t think it will ever replace real estate agents.
“There will still always be agents,” she said. “People will always want their hand held.”